Moving From Vendor to Adviser

Join me on April 30th, at 2:00 EDT (60 minutes) for a webinar on how to move your sales organization away from commodity selling to more of an advisory role.  I’ve spent this entire week working with presales engineers in Melbourne and Sydney Australia, working on the specifics of how to do this…channel partners, regardless […]

7 Secrets Webinar Recap…

Hopefully you were able to make today’s Event Marketing webinar – 7 Secrets to Profitability Using Lunch & Learns and Sales Events. In case you missed it, there will be a recording posted at some point soon…I want everyone to have this information before they do another event.  Here’s a quick recap: Conversion First, we […]

The Security Value Proposition

In last week’s webinar on fee setting, one of the 5 secrets I shared had to do with understanding value before quoting a price.  By this I mean, you personally have ownership of the value your are providing and the client agrees – they too see the value.  On the call I discussed various ways […]