7 Secrets Webinar Recap…

Hopefully you were able to make today’s Event Marketing webinar – 7 Secrets to Profitability Using Lunch & Learns and Sales Events. In case you missed it, there will be a recording posted at some point soon…I want everyone to have this information before they do another event.  Here’s a quick recap: Conversion First, we […]

The Security Value Proposition

In last week’s webinar on fee setting, one of the 5 secrets I shared had to do with understanding value before quoting a price.  By this I mean, you personally have ownership of the value your are providing and the client agrees – they too see the value.  On the call I discussed various ways […]

Creating Business that Justifies Budgets

As we get closer to the printing of, From  Vendor to Adviser, my new book, I am conducting a few webinars to introduce some of the new and exciting topics of this book.  On Oct 28th I’ll be conducting the second one – the first was last week.  I don’t know how many I will […]

Demand Generation – Making Marketing Work

On Oct 14, at 1:00 PM EDT,  I will be holding a complementary webinar (Webex)…there is limited seating on this – first come first serve.  The program is meant for those interested in driving security and managed services related business – I will be presenting key concepts from my new book due out next month, […]