The Power of Video Marketing How many executives will watch this video vs. your standard corporate presentation? This is the infomercial…while it’s not direct marketing, it does advertise Deloitte in a powerful way. Prakash is the expert here, talking about relevant things to executive management, that directly relate to the services his organization provides. And […]
Taking yesterday’s movie star concepts a step further, let me share another analogy that is near and dear to my own profession. As an active member of the National Speakers Association, I meet quarterly with some very successful speakers; people I consider to be at the top of the speaker industry. Our topics vary as […]
Here’s a learning tip. Reading lots of books is okay, although I find few are really reading much of substance anymore (we’re over taken by video which has made us lazy). Studying a few great books is better. A friend recently gave me a great tip on reading to remember. Find a blank page in […]
Building your brand is a full-time job, and necessary if you’re to be seen and treated like the trusted advisor. Everything you do online, in person, or in writing contributes to the image you project. The above video is a perfect example of taking branding to the next level. Getting client testimonials online can be […]
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