Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]

Coming Opportunities

This week I am out traveling the midwest – it’s 100 degrees and climbing,…meanwhile I am taking every moment I can in the evenings to work on several great business opportunities….here’s a peek. 1. My Making Money w/ Security Class has been revamped to include more managed services selling as well as the great security […]

When I say Educational Marketing, I mean…

When I say educational marketing, I mean that the presentations, collateral, blog posts, etc. shed new light on subjects your prospects are interested in.  One of the first educational events I personally attended (as a prospect), was just after having received great news, “Your wife is going to have a baby!”  It was our first […]

When Event Marketing Flops…Its Costly

My favorite marketing platform is local events.  My first major lunch & learn came on the heels of moving from an IT position to a presales support role in the wide area networking (WAN) space.  A major manufacturer sponsored our meeting, the marketing was taken care of by our in-house marketing person, sales people were […]

Cisco Webinar Question: Why not Competitive Advantage?

A couple of attendees emailed questions regarding competitive advantage…following Wednesday’s Cisco sponsored webinar.  I thought it might be helpful to address this here: (Q) Why is Operational Efficiency or Risk Mitigation easier to sell than Competitive advantage? First, it’s important to note, I did not say you can’t sell using competitive advantage as your value […]

Moore’s Model Revisited

In 1995 Geoffrey Moore brought us ground-breaking information in his book entitled, Inside the Tornado.  This book was required reading for many technology manufacturers, including HP, a strategic partner of my employer at the time.  Using a standard marketing normal distribution curve, Moore showed us how market adoption changes when you start talking about technology.  […]