The Most Incredible Value Proposition

What’s your value proposition? How many times have you been asked, “What do you do?” It’s a simple question. But the answer may prove more complex than you imagine.  Following is a excerpt from my House & the Cloud Update, where I eventually answer this important question.   Consider the following scenario: You’re attending an association meeting, […]

The Security Value Proposition

In last week’s webinar on fee setting, one of the 5 secrets I shared had to do with understanding value before quoting a price.  By this I mean, you personally have ownership of the value your are providing and the client agrees – they too see the value.  On the call I discussed various ways […]