Creating an Effective UC Value Prop – Using Discovery

In a recent sales opportunity we (the seller and myself acting as a sales coach) were charged with providing a competitive quote on unified communications (UC) products.  The company already uses UC, so the quote is simply an upgrade.  The seller assembled the quote, listing all of the necessary hardware, software, and services to move […]

Finding Value in Commodity Technology

Just leaving Orange County, CA – I had the honor of presenting to Ingram Micro’s Unified Communications and Mobility resellers this morning at their annual Technology Solutions Conference.  My topic:  How do you demonstrate strong value with commoditizing technology?  Starting out with the question, “What do you do and what does your company do?”  demonstrates […]