Moving From Vendor to Adviser in 2014

I’ve just announced my first training workshop for 2014 Moving From Vendor to Adviser… This training is specifically designed for those selling high-tech solutions. I don’t train people to sell vacuums, encyclopedia sets, or used cars. Most sales training programs are generic – they are taught by people who have read some guy’s book, studied […]

Making Money w/ Security Day Two: CIO Relevance

What does the CIO really need to hear?  I’m sure you’ve thought about this question before. Anyone going in to meet with a CIO or other high-level executive has to ask this question – you only get one shot at establishing this relationship.  This was central to yesterday’s workshop session on selling security and reaching […]

Mumbai – Day 4: Working on the Message

Yesterday we completed day 2 of the Making Money with Security workshop – working on messaging.  Wherever I go, there seems to be a disconnect between marketing and sales…at some point in the value proposition development portion of my workshop, I ask someone to show me what they would deliver if given a high level […]

Great Speakers Make Great Sales Reps

Taking yesterday’s movie star concepts a step further, let me share another analogy that is near and dear to my own profession.  As an active member of the National Speakers Association, I meet quarterly with some very successful speakers; people I consider to be at the top of the speaker industry.  Our topics vary as […]