Are You Selling Norton Security Products? Symantec used to be one of the top security software companies in the world. They might still boast some big numbers and well know clients, but this week’s report is one more major blow to what was once regarded as a top player. One headline I saw reads, “If […]
What Happened to the Biggest Attack In History? Last Thursday I was wondering where the FBI and NSA are; today I’m wondering where CNN and WSJ are. Googling this attack today, I found just a couple of posts; none from any major news networks. Does that mean it’s all resolved, or not real, or what? […]
Happy New Year! 2012 is just starting, and promises to be another great year for those providing security solutions. In fact, I am kicking off the new year with a workshop on selling security – Making Money with Security. We have a great group, so if you are not signed up, you should be – […]
Heading home from New York this afternoon after a great two day trip. I spent day one working with sales people on effectively presenting security strategies to their clients in a series of one-on-one meetings. Day two, I was invited by Symantec and one of their top partners, to speak to a group of executives […]
The most effective marketing programs leverage video and events….in this event we had over 75 attendees, many involved in key decision making roles with a common goal to keep their businesses running and profitable. At the start of the event, just like in most sales calls, most of these people felt like they had their […]
High Tech Business Growth 