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“It turned out that the botnet runners had infected computers by instant-messaging malicious links to contacts on infected computers. They also got viruses onto removable thumb drives and through peer-to-peer networks. The program used to create the botnet was known as Mariposa, from the Spanish word for “butterfly.” – From Today’s USA Today….

A few notes on this

  • These were business guys, not geeks, running a for-profit business.  Mistakes made by senior management allowed authorities to track down the people in charge.  According to the article, this is rarely the case – generally the people at the top don’t get caught.
  • The goal is profit, the tool is the botnet – this botnet has been around for years, stealing millions of credit card numbers along with other sensitive data.  Over 13Million computers are involved, and I assume the owners of these systems have no idea who they are.  Likely, some of them are our clients.
  • Instant messaging, P2P networking, and thumb drives – this is typical.  Instant messaging means people were receiving links and clicking on them to infect their computers, P2P is on more computers  than you might imagine – used by many to exchange free music among other things.  Look for people using home computers for work purposes, or taking work computers home and allowing their kids to use them.  This is a sure sign that data is at risk.
  • Thumb drives – this is the oldest trick in the book…yet hackers still win with it.

Assessments are still the number one way to create immediate justification for project work and managed services.  The question is, are you finding urgent issues?  Make sure your team is trained the find the things that lead to justification – this is not always the focus for high end security consultants.  I find companies continue to lead with policy projects, architectural issues, and highly technical rhetoric which generally lands the sales person back with (unqualified) IT people that want to fix it themselves.

One final note – this is not just about finding security project work…whatever you sell can start with risk issues.  Whether you sell storage, servers, UC, applications…it doesn’t really matter. The issue sales people are facing right now is budget constraints, and this type of risk opens the door to assess risk, upgrade core systems, modify architecture, and implement managed services over every aspect of the IT architecture – if data is present, data is at risk.  THIS is the topic of my March Teleseminar…

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This morning I presented a webcast on selling security in 2009.  Several points are worth noting as you plan your year.  Before I begin, don’t forget to check out today’s Podcast – a new Podcast comes out every Friday at http://dstelzl.podbean.com/.  This week’s topic presents Part Two of Putting your 2009 Business Plan together.  Given the following, security should be a core focus…

  • VARBusiness’ State of the Market predictions for 2009 list Security as an area for “Robust Growth” . Specifically network security, followed by security appliance sales, Internet security software, security management, and finally access management. If you’re riding the inertia of compliance issues in healthcare, government, and business, you’re in good shape.
  • Storage holds the number two position, but specifically “Recovery Software Solutions”, which of course is a Risk sale – reference security.
  • The third is no surprise – Networking; but expect a heavy focus on wireless implementations. Differentiate with security given the increases in cybercrime via wireless networks.

Also expect to see growth in managed services offerings as companies such as SecurView and Zenith Infotech support VAR efforts to establish recurring revenue offerings.  The winners here will be companies explicitly marketing security event management to address the compliance market.  Pure monitoring in my opinion is a commodity, so take the next step as you consider your offering.

So while some are reporting unemployment rates in the 7+ percent range (US Economy), those companies that have thought through their offering, have the cash to sustain a few down months, and continue to press forward with compelling marketing programs, will likely rise to the top, grow through acquisition, and take on clients left in the sidelines of recession.