New Rules of Marketing

If you resell technology, stop wasting joint marketing funds provided by your partners.  Over a billion dollars in unspent funds are reported each year, meaning there is money available, however, dysfunctional marketing campaigns are destroying the channel’s ability to access this money.  Use this money with a well planned marketing strategy and show a return […]

Tampa Event – Post Interview

Last week’s educational event in Tampa was exceptional (sponsored by Sonicwall and Fortinet, along with Microsoft)!  With over 70 attendees – all decision makers and spouses, we were able to educate area business leaders on the risks associated with data loss and misuse.  Following this event, the owners of Network People interviewed me to review […]

The Most Effective Marketing!

The most effective marketing programs leverage video and events….in this event we had over 75 attendees, many involved in key decision making roles with a common goal to keep their businesses running and profitable.  At the start of the event, just like in most sales calls, most of these people felt like they had their […]