This Thursday I will be covering concepts required by every vendor sales team and reseller sales team. SIGN UP HERE! for Sept. 30, 1020 Teleconference. While vendor marketing programs and joint marketing programs largely target old school marketing: Interruptions and mass mailings or print ads, these tools may be supplemental, but by themselves are generally […]
Some key points from today’s training on Social Media Marketing with and Business Service Management Sales Training with BMC Partners; Sales and marketing must come together – sales people build their own brand Buyers want expert advisers in business service management, ITIL, change management etc. The sales person can no longer say, “I’m in sales”, […]
Yesterday on my flight to Boston I was talking to a gentleman about marketing through social networks. We were discussing how the Internet has completely changed the way we reach customers and prospects, as well as what prospects and clients are attracted to. Some considerations for your online brand… 1. Is your Cyber-Slip showing? This […]
I’m sure your customers are using Facebook, who isn’t? So is this okay? Facebook is like cloud computing and SaaS. It’s an application like Saleforce.com or like using Gmail. So if you discover Facebook accounts during an assessment or in the selling process, don’t consider this to be justification for a security project. However, there […]
Everything you put online contributes to your personal brand. As a sales person, consultant, or solution provider, your brand matters – make sure it’s excellent!