Archives For shaun buck


NewsProCoverMaking Your Client’s Feel Welcome

Just Might be The Easiest Way To Establish Value Quickly

One of my clients recently joined NewsletterPro – The newsletter service I wrote about a few days ago.  When he signed up, they welcomed him.

First step – getting Shaun Buck’s Book.

It’s free – but when you order it, he welcomes you. His handwritten letter (which is, of course, a copy) comes to you with a bright orange package.

He’s ships two-day to make sure you get it while you’re still thinking about it. Right before it arrives, he sends you a video, explaining what’s in the package and why it’s important.

When y0u actually commit, he then sends you a bunch of potatoes from his home town in Idaho!  Pretty cool…

From there he spends time on the phone understanding your target market, and builds a newsletter just for you.  Meanwhile, you are receiving his newsletter monthly, even if you didn’t actually buy. It’s part of his marketing program.

The Welcome Letter

Like the newsletter, the welcome letter is important, and should be printed. When a client enrolls in your managed services program, send them a letter – here’s what to include:

  • First, you need a letter. The letter should start out by restating their need. Why they need you in the first place. Security would be a great start – if they don’t watch out, ransomware will hit them.
  • Your letter should then transition to how hard it is to run a business, and stay on top of security as well as IT overall. Technology is more than computers and networks. It’s the thing that will allow these companies to be the next…but who in their company understands how to make that happen? No one.
  • Next, your program.  You’re here to help – you’ve been building your program just for this type of need, for the past X number of years. You’re ready to jump in and help them move forward.
  • There should be some sort of roadmap – a guide to take them through some steps to achieve something. Perhaps they need compliance, better security, or something else. Your company’s value proposition belongs here. Let’s say it’s security. You know your client needs better detection and realtime response. Your guide shows them the 6 or 7 steps you’ll be taking them through to get them to where they need to be.
  • Help their people get started – I recently worked with one of my clients on a booklet for all end users.  When someone signs up, all end users get a booklet – page one gives them clear instructions on how to get help FAST!  Following that are some instructions on what to do in case of an emergency.  For instance, your computer is encrypted by ransomware – what do you do?  They also have a section on keeping your systems running and performing. They’re not highly technical things – rather end-user related.  Finally, they include tips on keeping data secure. This includes using phone apps, etc. Very practical.

Take a look at your welcome process. Consider putting together a package that surrounds your new client with love and keeps them thinking about you and your great service for years to come.

© 2016, David Stelzl


newsletterAre You Connected w/ Your Clients?

Keeping in touch with hundreds of clients is difficult. I know. I run a micro business out of my home office with hundreds of clients around the world. It’s impossible to keep up!

Here’s Something That’s Working…My Newsletter!

Newsletters? Didn’t that go out of vogue years ago? With email, you can reach your audience in a few seconds. With Facebook, there’s a constant update feeding your clients in real time.  The problem is, no one is reading this stuff.

I know – your kids are reading Facebook updates…but busy business leaders are not. They may be following their kids and grandkids, but it’s unlikely they are keeping up with your business posting (if you even do that.)

Recently I had an hour-long conversation with Shaun Buck, President of Newsletter Pro. Wow! After talking with him I ordered his book (which you can get for free using this link), and read the entire book over the weekend.

Here’s Why You Need Shaun’s Book!

  1. First, I saw that digital newsletters are a waste of time – no one is reading them. The open rates on your digital newsletter are probably around 10% – if you have one.
  2. If your letter is good – looks great, but also has great content, it will sit on your clients desk for weeks…reminding them that you exist.  I’ve tested this. Whenever I talk to my clients on the phone, I ask – “Do you have my latest newsletter?” They always do (of course this requires a printed letter.)
  3. Shaun’s book explains how to create content your clients will actually read – they don’t care about the latest Microsoft patch!  He tells you what to write about.
  4. His welcome package – the one you will receive when you order his book, is outstanding. He makes you want to do business with him. It’s worth using as a model for your own.
  5. He offers you a way to get your letter done – and it’s not that expensive. The truth is, you don’t have time to write a good newsletter,…but he does.

I took his advice. I’ve completely re-engineered my newsletter with Shaun’s help. And the test is – my clients. The feed back has been excellent! In fact, I carry a stack around with me, handing them out when I meet new people. It’s far better than a business card.

© 2016, David Stelzl

Get Shaun’s Book Here – It’s Free, and Life Changing… And then, get yourself a newsletter that really works…

NewsProCoverWe’ve Re-engineered Our Newsletter…Why?

How Many People Are Reading Your Newsletter? And How Long Does It Take To Write It?

What about yours? Do you have a monthly newsletter?  Chances are you do. You might even have a blog. Does anyone read your letter or your blog?

If you’re selling technology or IT Management,…or security, I’m talking to you.

When I started my business over a decade ago, I had a newsletter…it took a lot of time, and my sense was, no one was reading it. After several years, and during a transition to a new CRM system, my SUBSCRIBE list was accidentally deleted. It seemed like a good time to abandon the newsletter – so I did.

About two years ago, around the time I started up the SVLC Insider’s Circle I was prompted by a business coach to get back on the letter. So I did.

I started with electronic – but the truth is I never read electronic newsletters, so I started questioning if anyone does. It turns out, at least most marketing experts agree, that few will open an electronic newsletter and actually read it.  Print is easier. It arrives as one of the only mail pieces that is not truly junk mail, and sits on one’s desk.  But will anyone actually read it?

It depends…

I’ve been writing my newsletter for two years and printing it most of that time.  However, after reading Shaun Buck’s book on Newsletters…my mindset is completely changed!

I read his book in two days!  

And yes, my newsletter needed a facelift. If you’re in one of my programs you’ll receive my newsletter this week.  It’s completely different – and my hope is, it’s interesting.   Shaun encouraged me to reformat, change the content, and change just about everything I thought was right about my old style letter…

Either way – I want your feedback…we think it’s great, but do you?  If you won’t read it, we need to change it more.

But I also want you to have Shaun’s book, and you can get it for Free (Free shipping too) right here:

© 2016, David Stelzl