What’s The One Big Mistake Just About Every Business Is Making When It Comes To Security?
There are lots of mistakes being made…I guess you could argue one over the other. But the big mistake I constantly see is a lack of insight into what’s going on.
No Detection. No Intelligence.
As Mike McConnell put is months ago in the Wall Street Journal, IT lacks the data and the trade-craft to bring intelligence to their company.
This morning, 8:30 AM, I am on stage in Charlotte, NC. speaking to business leaders and IT personnel on this topic. Usually I am doing this talk at Lunch & Learns, sponsored by resellers and security product manufacturers. But this morning I decided to accept an invitation to speak at SecureWorld.
My hope is that my talk will generate opportunity for the many resellers and technology vendors I work with. It’s the education session in my conversion chart, but this time there’s no real conversion. The sponsoring technology companies will be lined up in the Technology Expo Hall. If you’ve read my book, you know that conversion goes way down once they leave this room.
If you really want to drive technology sales, you need a presentation like this in you home town, with a sign up sheet calling your audience to an assessment. Without, it’s just education.
Even so, I am looking forward to meeting with this group simply to learn more about what they are thinking, doing, and needing. The more you know about the CIO and IT culture the better equipped you’ll be in your next meeting. Hope to see you there – learning about CIOs and IT. But don’t expect a big conversion.
Copyright, 2016, David Stelzl