60 Calls Per Day – Part II

How Expensive Is Your Prospecting Strategy? Time is expensive. How many calls can you afford the make to people who don’t care, won’t call back, or who might ask for more time consuming information just to get you off their back? Earlier in the week I wrote about the number’s game. This is the poor advice […]

The Skill Every Sales Person Needs

Copywriting Just Might be The Next Skill to Master If you’re in sales, you’re trying to connect with people. You’re goal is to grab their attention.  But the market is crowded…”Sales” strategies by themselves are no longer enough to reach new prospects. Marketing is Not Always Marketing You might have a marketing group. Bad news […]

5 Important Security Sales Concepts

Selling Security is Not The Same As Selling Insurance You can spin security a million ways to make it sound like there’s a return on investment, but you’re only kidding yourself. So how exactly do you sell something that many people think they don’t need more of, and that really has no ROI? I just […]

Three Things CIOs Need From You

Three Things You Can Do To Earn A Seat At The Table Continuing from yesterday’s topic on, Things Sales People Do That CIOs Hate, last week’s keynote also covered three things CIOs really need…and can’t easily get internally. Security Intelligence.  Intelligence is the new security buzzword. Not that it’s new. But for years people have […]