3 Essential Elements of The CyberSecurity Sale – How to Close Without Negotiating Price

Hey Everyone, I’m just getting putting the final touches on my WatchGuard keynote for next week’s partner event in Miami…and then on to Ibiza Spain for their EMEA conference! Also, you’ll want to download my free Cybersecurity Risk Assessment Template – it’t he key to closing with bickering over price! https://davidstelzl.net/free-report-download © 2018, David Stelzl

Just Another Excuse to Sell Me A Product…

“Heartbleed, Just Another Excuse to Sell Me More Products…” You and every one of your competitors want to jump on the bandwagon and talk about Heartbleed to sell your customers something new. Just today, a sales rep in my SVLC Insider’s Circle was called out by his client  – accused of selling on the heels of Heartbleed. It […]

Making Money w/ Security Day Two: CIO Relevance

What does the CIO really need to hear?  I’m sure you’ve thought about this question before. Anyone going in to meet with a CIO or other high-level executive has to ask this question – you only get one shot at establishing this relationship.  This was central to yesterday’s workshop session on selling security and reaching […]

Making Money w/ Security Workshop Announcement

Making Money w/ Security I’ve just scheduled our next Making Money w/ Security workshop…if you’ve not been to this workshop, I highly recommend checking it out. This is by far my most popular training class, and it’s all online for those who don’t have time to travel, or don’t have enough sale people in one […]

Ingram Micro Webinar Replay: Undeniable Justification

Thanks again to Ingram Micro for their sponsorship and help in setting up this week’s webinar on Creating Undeniable Justification through the Security Assessment Process.  This material comes at a time when companies across the board are failing to take the necessary steps to secure their sensitive data – make sure your clients understand the […]

Creating Undeniable Justification

Join Me Sept 26th! When you engage your prospects, are you “Creating Undeniable Justification”, or pitching your products and features?  If your client truly has a need, it’s not hard – if you are trying to sell them something they really don’t need, it’s hard!  Avoid the latter and focus on the real needs…security technology […]