Forget Trying To Help Clients Become Compliant

Imminent Danger, Not Compliance Requirements, Will Move CISOs Undeniable justification is built when the client sees imminent danger. The security sale is powerful simply because every company you deal with has inadequate security protection. And they always will because the hackers are always one step ahead of the rest of us. As technologies continue to […]

Turning Port Scans Into Something Meaningful

First, be sure to check out the rest of the fall 2013 training schedule right here (CLICK).  I have just two more Making Money w/ Security Classes before year end – and the sooner you attend, the sooner you can start applying these principles to growing your business. This past week I was reviewing port […]

Malware is Going Undetected…

We are just a week away from the first 2013 Making Money w/ Security (Virtual) Workshop!  And as I travel through the mid-west this week, I am gathering updated sound bites and trends for our workshop.  Looking forward to 2013, I expect to see continued growth in this market (providing security services and managed services).  […]

Multiplying Your Assessment Revenues

This week I am working hard on several items for next week – the Ingram Micro Webinar, Undeniable Justification Using Security Assessments, and another Pre-Event Webinar introducing my new ebook and workshop, 7 Secrets to Profitability Using Lunch & Learns and Sales Events (Now sold out – but get on the waiting list!).  It’s a […]

Creating Undeniable Justification

Join Me Sept 26th! When you engage your prospects, are you “Creating Undeniable Justification”, or pitching your products and features?  If your client truly has a need, it’s not hard – if you are trying to sell them something they really don’t need, it’s hard!  Avoid the latter and focus on the real needs…security technology […]