Your Risk Assessment Is The Fastest Way to Drive New Business, But Only if You Follow This Formula… On one hand, risk assessments are a great way to start an engagement, or close a sale. On the other hand, they offer great value. Should you give all your value and insight away??? It’s a hard […]
NIST Framework: You’ve Heard It, Lot’s of People Refer to It, But Do You Know What the NIST Security Framework is… If forced to… (sales person to client) could you explain what the NIST Security Framework is? NIST is important to the Assessment process as it gives you an easy reference point from which to assess […]
Aggregated Data In The Hands of The Hacker Is Allowing Hackers to Become You… Yesterday I presented to business leaders in Santa Clara California, and the Santa Clara Marriott Hotel…I was surprised, but not so surprised, at how few of our attendees had recently performed risk assessments. Many of them had never had an actual […]
Digital Money The Book Cover…And More Where making headway…a few things you’ll want to know. First, the target audience – business leadership. This is not a technical read. Instead, it answers the question, who’s at risk and how much risk do they have. If you provide security solutions, especially assessments and managed security solutions, you’ll want every one […]
Are Your MSP Clients Staying? The Average Stay is 5 Years According to Those Deep Into the MSP Offerings So how do you keep clients longer, or avoid having even shorter retention. If you could stop just 5% of your clients from leaving – increasing their lifetime value by one of more years, you would see an […]
Shadow IT – It’s Everywhere CIOs see Shadow IT as another aggravation in the way of them doing their job. Shadow IT is much more serious than job aggravation. Like Spam (something end users see as a time waste) it’s more of a threat than inconvenience. Where there’s a threat, there’s an opportunity…an urgency to […]
Why Urgent Issues On Your Security Assessment Report Don’t Sell The Next Step Have you ever wondered why the client doesn’t jump on the chance to implement your recommendations when you complete an assessment? One of the most frustrating things in the security business happens when you complete an assessment. It seems like at least […]
This is the time to Schedule The Heartbleed Briefings… Heartbleed is big news. For a week straight, The Wall Street Journal has been writing about it. Are you leveraging this news – taking full advantage of the opportunity to help your clients and visit with prospects? In my Making Money w/ Security Training Program I […]
Imminent Danger, Not Compliance Requirements, Will Move CISOs Undeniable justification is built when the client sees imminent danger. The security sale is powerful simply because every company you deal with has inadequate security protection. And they always will because the hackers are always one step ahead of the rest of us. As technologies continue to […]
First, be sure to check out the rest of the fall 2013 training schedule right here (CLICK). I have just two more Making Money w/ Security Classes before year end – and the sooner you attend, the sooner you can start applying these principles to growing your business. This past week I was reviewing port […]
High Tech Business Growth 