Changing Up the Presentation

We completed our second day of the Making Money w/ Security Workshop today…one major failure among sales teams (and one we spent our time on today) is that of the corporate presentation.  Have you ever considered how many sales presentations the average CIO sees over the course of a year?  However many there are – […]

The Importance of Sound Bites – Becoming the Adviser

Yesterday I completed day 1 of the Making Money w/ Security Virtual Workshop.  One of the topics we discussed is that of using sound bites effectively. What are sound bites?  Sound bites are short, factual statements, that come from solid sources.  They communicate something serious, alarming, insightful, or amazing.  They build credibility.  When a sales […]