Archives For russia hack

DemandGenLogoWhat Happened to the Biggest Attack In History?

Last Thursday I was wondering where the FBI and NSA are; today I’m wondering where CNN and WSJ are.  Googling this attack today, I found just a couple of posts; none from any major news networks.  Does that mean it’s all resolved, or not real, or what?

On Friday WSJ mentioned that this might be overstated or old news all rolled up into one number.  But surely a small security Boutique in Wisconsin (Hold) doesn’t own this whole issue.

On August 5th, Symantec featured a blog post stating, “The New York Times has reported the largest known collection of stolen Internet credentials by a Russian crime ring. These hackers reportedly amassed 1.2 billion username and password combinations, and more than 500 million email addresses from 420,000 websites through botnets (computers that have been infected with and controlled by a computer virus). The sites ranged from small sites to larger household names. Many of the targeted sites are still vulnerable.”

This is the last post they show, so perhaps they don’t know any more either.  Does that mean you can’t use the sound bites from this on your next sales call? No. Until we know more, it’s safe to assume that this type of thing is certainly possible, and that companies are in much bigger trouble than they realize. And it’s still a sound bite supported by credible news sources.  Just understand, if you get challenged by IT, that the news is somewhat sketchy.

Here’s a great sound bite from the above link: “Roughly 39% (2.76B) of the world’s population of 7.1 billion uses the Internet.” and 1.2 billion were compromised in some way according to the New York Times report.

Remember, sound bites don’t sell anything…however they are a critical part of the sales process. You can read more about this in the free version of The House & the Cloud << Download it here! 

Also, I will be talking more about this in a complementary sales training program being presented on August 12th – 4:00 PM ET.  It’s free to technology resellers – but you must register to attend.  << Click to register!

Hopefully we’ll get some clarification on this attack over the next few days – After just about every major news network reported on this global disaster, they should be responsible and follow up with either – more info, or “We jumped the gun – false alarm.

© 2014, David Stelzl

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Russian Hackers Steal 1.2 Billion IDs

This is a Big Hack…Something to Create a Briefing From

Have you read The Challenger Sale yet?

Everyone is talking about this book – sales organizations see the wisdom in what Matthew Dixon is saying…in case you’re not familiar with it – education or an educational message with unexpected revelations is central to the successful sales call.

What’s missing from the book are the topics that work – that’s because the Challenger Sale’s model is a generic sales book. If you look back at The House & the Cloud, a book I published in 2007, you’ll see a clear picture of what the Challenger sales process would look like if you were going after technology sales…

What does this have to do with the Russian Hack?

According to the New York Times Article – “A gang of Russian hackers appears to have amassed a stockpile 1.2 billion usernames and passwords as its members roamed the Internet targeting online users, according to a new report from a private security company.”

As the video indicates (see above), it’s funny we have not heard much from the Government – NSA, or FBI on this. Rather we have this little report from Hold in Wisconsin.

Watch the video…I’ll keep tabs on this and provide some updates.

But here’s the point – This is the type of news you want to create your briefings from.  If you’re planning on doing a lunch & learn type event in the fall, now is the time to be setting up your invitations, and this is the type of headline you’re looking for. If you are just going out on prospecting calls, the same is true. You can follow the old Solution Selling model and ask everyone what is keeping them up at night, or you can come in with something a little more interesting.

To find out exactly how to leverage this and other hot security topics in your prospecting, be sure to sign up for my upcoming training online – August 12th.  It’s free for Resellers…so get signed up!

Here’s the link to get a seat <<< Sign up now.

© 2014, David Stelzl