Mumbai – Day 4: Working on the Message

Yesterday we completed day 2 of the Making Money with Security workshop – working on messaging.  Wherever I go, there seems to be a disconnect between marketing and sales…at some point in the value proposition development portion of my workshop, I ask someone to show me what they would deliver if given a high level […]

RSA 2011 – San Francisco; Day Two

Day two of the RSA conference – what a great day.  I started off with breakfast in the Consierge lounge, meeting with RSA’s US Sales manager.  From there I navigated through a 5 minute hail storm on my way to deliver a keynote address to Cisco partners on ways to apply the concepts of educational […]