Selling Security is Not The Same As Selling Insurance You can spin security a million ways to make it sound like there’s a return on investment, but you’re only kidding yourself. So how exactly do you sell something that many people think they don’t need more of, and that really has no ROI? I just […]
August is almost here, and I want to thank Cisco for sponsoring me to speak to a select group of their partners…Seating is limited, but if you sell Cisco and plan to attend either the BlackHat or Defcon conferences this year, you can register here to attend this special session on selling security solutions. We […]
As a follow up to the RSA partner presentation I did with Cisco last month, today I presented the first of 4 webex programs on building your business using security assessments. You’ll be asked to enter you contact information to view this from the Cisco Webex server, here is the link: https://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=50226517&rKey=e06f12c6a7a765bc © 2011, David […]
The fastest way to inculcate the concepts from our Making Money with Security Class is to try it. Last week I had opportunity to interact with one person attending the 3-day virtual class currently in process… He writes, “I thought I would try to apply some of the nuggets I have learned this week, in […]
It’s that time of year – time to rob our bee hives! If you’ve seen me speak you know I am in the process of raising entrepreneurs. Avoiding traditional learning programs that tend to produce “worker bees”, while searching out ways to develop my children’s creativity and business acumen. Seth Godin writes about this in […]
They all say they’ve got it covered…no one does! Here is a summary article from one of my contacts at DiData…great info, thanks Matt. http://www.msnbc.msn.com/id/37115813/ns/technology_and_science-security/#storyContinued Summary: “Our systems are probed thousands of times a day and scanned millions of times a day,” – speaking of government defense systems… “We are experiencing damaging penetrations — damaging […]
Listen in as Randy Sklar, president of Sklar Technology Partners and recent present of his regional VTN chapter interviews me – this clip was made specifically as a follow up to a very successful, decision maker level, educational seminar. The event received strong sponsorship from companies such as Zenith Infotech – one of the only […]
Just a minute – if you attended last weeks Teleseminar on Creating Justification through the sales process, make sure have have the audio download link, and be sure to download it within 7 days…here’s a one minute clip from this sixty minute session!
Don’t forget – this Friday is the first of the 2010 Teleseminar Series. Assessments are one of the strongest motivators when considering budgets and what to buy. Risk being the number one motivator when dealing with business decision makers. Unfortunately this tool has been often misused and misunderstood. I hear questions like; should we do […]
We just finished up an exceptional customer facing event in Miami…In Seth Godin’s book, Permission Marketing, he explains what effective marketing is; the different between interruption marketing and permission marketing. You can’t effectively mass market solutions and consulting services using interruption or typical marketing strategies. Instead you must gain permission through things like education, providing […]
High Tech Business Growth 