Back to School

It’s time to get back to school…that means our kids are back on a busy, productive schedule, with goals and timelines.  But before that can happen, my wife and I sit down to evaluate where we are and figure out where we are going.  Soon activities, holidays, and school work will crowd our days, and […]

Discipline

Hudson Taylor wrote, “At first the task looks difficult, then it is impossible; then it is done.”  Disciplines of health, parenting, work…it takes discipline to get started, endurance keeps you going.  At the end of the day, the discipline of exercise, getting on my bike, followed by endurance to finish the race.  I do it […]

When I say Educational Marketing, I mean…

When I say educational marketing, I mean that the presentations, collateral, blog posts, etc. shed new light on subjects your prospects are interested in.  One of the first educational events I personally attended (as a prospect), was just after having received great news, “Your wife is going to have a baby!”  It was our first […]

New Rules of Marketing

If you resell technology, stop wasting joint marketing funds provided by your partners.  Over a billion dollars in unspent funds are reported each year, meaning there is money available, however, dysfunctional marketing campaigns are destroying the channel’s ability to access this money.  Use this money with a well planned marketing strategy and show a return […]