Mumbai – Day 4: Working on the Message

Yesterday we completed day 2 of the Making Money with Security workshop – working on messaging.  Wherever I go, there seems to be a disconnect between marketing and sales…at some point in the value proposition development portion of my workshop, I ask someone to show me what they would deliver if given a high level […]

Content and Finesse

I’ve seen presentations given by less charismatic people, but with very strong content, and then from others with less content but very strong presentation skills.  Content is king!  But a poor presenter can destroy great content; on the other hand, a great presenter with a hollow message comes over as shallow, and full of hype. […]

Presenting by Phone

RSA is over and I’m headed home.  While here  I thought of one more important presentation topic, so continuing from the whiteboard and PowerPoint posts last week, here is an important add-on. Sometimes you just can’t be there in person, so what do you do?  I am not a fan of cold calling when it […]