Mumbai – Day 4: Working on the Message

Yesterday we completed day 2 of the Making Money with Security workshop – working on messaging.  Wherever I go, there seems to be a disconnect between marketing and sales…at some point in the value proposition development portion of my workshop, I ask someone to show me what they would deliver if given a high level […]

The Mighty Flip Chart

I was  speaking in Cancun last week and just before my session started, one of the hotel staff members ushered in a flip chart that I had not requested.  Then a familiar head popped in with a knowing smile.   I really like flip charts.   Sure enough, I did use it! While white boarding is […]

The Movie-Star Experience

Growing up, I thought like many young boys, that being a movie star meant they actually experienced what we see in movies.  In case you still think that, it’s far from true.  On my recent trip to Australia, I had another opportunity to watch a motion picture in the making.  If you’ve never done this, […]