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A long time friend and colleague of mine is interviewing – so what does he do?  First he finds out who he will be interviewing with, then he heads to Linkedin to prepare.  Using the search features, he locates the people he’ll be interviewing with.  Since he upgraded, he can now see full profiles of people he is not linked to, allowing him to learn about their backgrounds, expertise, favorite books, and perhaps hobbies and interests.  Then going on to advanced searches, with his upgrade in hand, he can search for other titles within the company, learning more about the organization, who he might want to know more about during the interview process, and perhaps some of the people he knows, who are linked to people he’ll be meeting with.  From there, a few emails or phone calls may give him the insider advantage.  How about sales?

Are you leveraging this tool before going out on sales calls? It’s no different than my colleagues interview – he’s on a sales call just like you.  As I connect with different people I am finding many sales people are not keeping up their profiles, adding contacts, and doing everything they can to research upcoming meetings, while also creating an attractive profile for themselves online.  Two things you must do: Prepare for sales calls using the advanced features of LinkedIn, doing everything you can to learn about the people you will be meeting with.  Secondly, make sure you are up to date and attractive – assume those you are meeting with are checking you out online.  If you don’t have a great picture, get one.  Meeting someone with a face in mind makes a difference too.

© David Stelzl, 2010

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SMB Sound bites

March 11, 2010 — Leave a comment

While working with the Kaspersky Marketing today in Boston I came across this list of sound bites.  You can read the entire article in USA Today …. this may help move some of the business owners you are working with to a realization that their small companies actually are targets – it’s not just the big banks who are at risk.  These may also work for those of you who are calling on regional banks – notice the impact on business (last bullet)…apparently the banks are not as secure as they lead us to believe.  (these come straight from the USA Today article posted in today’s paper)

  • 55% of businesses reported experiencing fraud in the last 12 months, with 58% enabled by online banking activities.
  • 80% of banks failed to catch fraud before funds were transferred out of their institution.
  • In 87% of fraud attacks, the bank was unable to fully recover assets.
  • 57% of the respondents that experienced a fraud attack were not fully compensated by their banks.
  • 26% were not compensated for any part of their losses.
  • 40% of defrauded businesses moved their banking activities elsewhere.

Note: when the paper says SMB – it is often referring to what many resellers consider mid-size, on down to the very small S-Corp type company.

© David Stelzl 2010

Yes, China and Google are dominating the news with filtered searching and email break-ins.  This is bad for cloud computing as noted in my Saturday post.  Keep your eyes on this as you talk with clients about cloud computing options.  The fact is, you can’t trust your data with someone else at this point and the big clouds are the big targets…it will always be that way.

On the tech page of USToday I found this article on do-it-yourself hacking kits.  This is pretty cool; for only seven or eight hundred dollars you can purchase the software along with instructions (probably better instructions than those provided with the software I buy), to hack into just about anything.  That means that disgruntled customers can attack providers they use for just about anything when they feel they’ve been ripped off.  The key tools are bots downloaded to systems through links passed on through email.  The topics could be anything of interest – we’re closing in on tax season, so expect this to be at the top of the list.

Experience needed?  All you need is the ability to download music or video to a computer.  In other words, hackers have commoditized the industry, making it available to just about anyone.  Helping companys with this is an opportunity, especially in the SMB market where security defense continues to be very week.  Also in the regional banks, I expect this to increase attacks on online banking, and these smaller banks are not well equipped to defeat this type of attack.  Check out the article and pass it on to your clients…

http://www.usatoday.com/tech/news/computersecurity/2010-01-17-internet-scams-phishing_N.htm

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Scheduled for March 26 at 11:30 am Eastern for one hour,  full of content, no discussion, not Q&A and best of all no travel required.

The fee is $95 (only $25 if you’ve been through my one-on-one mentoring program or if you have a current subscription to my Podcast program).  This fee is per individual so please don’t hand out your pass code or call in from a conference phone.   The price includes the session and access to a recording of the session – yours to download and keep. There is limited “seating.” Check out my website at http://www.stelzl.us/subscribe_teleseminar.asp to sign up today.

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