Trashing Business Cards

What do you do with the business cards you collect?  I throw mine right in the trash; well, first I enter them into salesforce.com, and then I toss them.  In my sales training workshops I often ask the attendees how many people keep their cards. It’s amazing how many do.  I think they are seen […]

RSA 2012 – Was it Worth Your Time?

RSA was in full swing last week – did anyone attend? I guess the big question is, if you went, was it worth going?  Most of the material presented at RSA, based on past shows, is now available online…however, the networking opportunity can’t be beat.  Granted, if you sit on the vendor side, writing security […]

Find Out and Join Them…

In yesterday’s post I wrote about list building, as my children diligently work to increase their marketing reach – but how exactly do you grab the attention of new people? The best way to make an immediate connection is to have something of value to offer.  In the case of my children, they are offering […]

Building the List

Two of my children have started a business selling holiday baked goods (note: these are their pies!)  Valentines Day is right around the corner, so it’s a good time to be marketing chocolate and cookies, or anything family members might gravitate toward, to express appreciation to each other.  But how do my children build their […]