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Retention and MSP Business

Today I’ll be speaking to resellers (sponsored by Ingram Micro) on the topic of MSP retention. There are many reasons why clients move on – one of the biggest is CONNECTION. Are you in touch with your clients every month?

Join us today at 1 PM ET <<< Click to Grab Your Seat or Get the Replay

I will be covering several strategies to fix this – but one simple strategy is your newsletter. The problem is, our industry has gone digital. It’s easy to put a newsletter out in digital format, blast it to your list, and think, “There, I’ve done it.”  The problem is, open rates on digital newsletters are terrible. Maybe 15%.

Do the math – 100 MSP clients – 15 opened my letter. How many actually read it?  Hmmm.

The hard part is writing it. If you write one, you know – it’s time consuming. So if you’re going to go through the trouble of writing it, here are three things to consider…some of which I will give more detail on today at 1 PM ET.

  • ONE: Print it! That’s right, in the digitalized megatrend age – the printed newsletter’s lifespan is much longer. I started mailing mine out in early 2016 and I can tell you without a doubt, when I talk with my clients, not only do they still have back issues of the letter – they’ve read it!
  • TWO: If you’re going to write – make sure you know your audience! For instance – if you call on small business, don’t kid yourself…they don’t care about Microsoft updates, advancements in storage technology, or even the bits and bytes of ransomware.
  • THREE: Be consistent.  Send it out every month at the same time. Email them ahead to let them know its coming, and package it in something they’ll recognize. I get a newsletter every month from a coaching group I belong to – when their package arrives, it’s clear. It’s the first thing I open!  And I usually read it.

Join me this afternoon and I’ll give you more great ideas on how to win over your clients long-term, and stay connected over the years!

© 2016, David Stelzl

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