Live Events Must Be Direct Response

Live Marketing Events Work But Only If You Treat Them Like Direct Response Marketing Every week I talk with sales people who are involved in setting up lunch & learns. In some cases they have an audience building, in other cases, they’re struggling to get people to attend.  But in just about all cases, no […]

Cisco Webinar: Demand Generation Recap

“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data.  The event was held at the right time, with the right people, and at the right place and was a great success!  We had 74 people in attendance which represented 31 actual […]

The Aha from Yesterday’s Strategy Session

I returned from DC last night, having spent the day with a solution provider in the software space.  One thing  that stands out and is worth repeating here is the discovery of a profit multiplier.  According to Jim Collins, every company should have an economic engine, and most resellers can put more on the bottom […]