Wasting Time Cold Calling

What’s Your Conversion on Cold Calling Prospects? Ask your peers – the successful sales people are probably farming accounts they’ve had for years.  Others have a different strategy. No one wants to hear from a sales person they don’t know. I’ve had several coaching calls this week with sales people who are either new with […]

How to Access Decision Makers With Video

The Power of Video Marketing How many executives will watch this video vs. your standard corporate presentation? This is the infomercial…while it’s not direct marketing, it does advertise Deloitte in a powerful way. Prakash is the expert here, talking about relevant things to executive management, that directly relate to the services his organization provides. And […]

Following up…Your Next Marketing Event

What happens when you do an event, offer a complementary assessment, and then the opportunity goes silent?  This happens sometimes. (By the way, if you’ve not done events where lots of people are committing to a next step, join me next week for Making Money w/ Security and I will show you exactly how to […]

Ingram Micro Sponsors – Profitability w/ Event Marketing, Speaker (David Stelzl)

Marketing!  I just left a meeting early last week, talking with the president of a growing technology consulting firm – their number one issue: Marketing.  They have great people, strong sales, certifications, and great partner relationships, but no real marketing.  They have access to joint marketing funds like most resellers – but without a strong […]

Meeting w/ Business Leaders In Richmond Va.

Nearly all of those who attended today’s seminar in Richmond received complementary assessments through Sklar, the sponsoring reseller, along with Continuum (the company who recently acquired part of the Zenith Infotech managed services company). Just before speaking I had the opportunity to review some of the latest security trends – many of these are highly […]

Looking at Google+

I’ve been looking at Google+ this week…why?  Because it seems like everyone is on Google for something, and that means Google+ will likely gain a strong following.  I have a Facebook company page, and of course, everyone is on Facebook too – so what should we do with Google+? First – click the g+ and […]