Multiplying Marketing Event Success

Are You Getting the Conversion Rates You Need At Lunch & Learn Marketing Events? I just returned from the Gold Coast – Florida. Not only was our conversion rate strong, something bigger happened, with the potential to double our success! (Thanks Eric Kiehn and the entire C&W Computers Team for hosting a wonderful event for […]

Reflections On Developing the Go-To Market Strategy

It’s not often that I get to Chicago and the weather is just right – low 70’s, low humidity, clear skys, and best of all, no traffic to or from the airport!  It’s been a productive week.  Some lessons from this week’s strategy meeting are in order… 1. It’s never about the product.  We spent […]

Chicago, Day Three – Marketing Strategy

It’s my last day in Chicago, at least for this week (I’ll be back next week).  Last night when I returned to my room I looked at the front page of the Wall Street Journal – Headline, Meet the Meeting  Killers.  Keep in mind, I’ve just spent 8 hours meeting with a group of business […]

The Winter Haven Pizza Experience

Well, we completed the first phase of our marketing strategy yesterday, but more importantly, I was delighted to find that Winter Haven, FL, has some great pizza!  Who would have guessed…Not sure of the name of this place, but it’s right next to Arabella’s, another great place to eat if you enjoy Italian food (we […]