Multiplying Marketing Event Success

Are You Getting the Conversion Rates You Need At Lunch & Learn Marketing Events? I just returned from the Gold Coast – Florida. Not only was our conversion rate strong, something bigger happened, with the potential to double our success! (Thanks Eric Kiehn and the entire C&W Computers Team for hosting a wonderful event for […]

The Security Message That Works!

What Message Works Best With Execs? Having conducted dozens of lunch & learns over the past 10 years I can tell you what message works every time…there’s no question.  When I use the principles I laid out in The Event Marketing Success Kit – at least 50% of the the audience moves to the next […]

Metrics, Smart Numbers, and Critical Numbers

This week I’ve been working on several things in the financial realm.  I’ll be speaking this weekend out in California at a financial conference and yesterday I was working with a company out in Kansas on value pricing and managing financial metrics. Financial matters are important to your business.  I often see them on the […]

Cheesy HTML Ads

The first thing I do in the morning is delete the email that looks like spam.  Then I go back and read the things that require action.  Inadvertently, I end up deleting things that are actually not spam, in the same way I have tossed valid mail, including bills, into the trash while sorting through […]

When Event Marketing Flops…Its Costly

My favorite marketing platform is local events.  My first major lunch & learn came on the heels of moving from an IT position to a presales support role in the wide area networking (WAN) space.  A major manufacturer sponsored our meeting, the marketing was taken care of by our in-house marketing person, sales people were […]