Announcing the Marketing Event Workshop!

My Next Workshop I mentioned last week that I was in the final stages of editing my new ebook, Event Marketing: 7 Steps to Profitability Using Lunch & Learns and Sales Events…I have also been working on a companion course which I am looking to schedule the week of Oct 8th (Online). As a special […]

Conversion Rates Can Kill Your Program

What happens after a campaign or event?  There’s a great feeling that comes with a successful marketing program – in my case, it’s usually a live educational event, but it might also a webinar or calling campaign.  I just received an email from one company I’ve been working with over the past several months – […]

Collecting Names

Don’t stop collecting names!  The success of any marketing program or sales campaign will depend on the quality of  names you have in your database.  Linkedin, Facebook, tradeshows, or free webinars, I don’t care where they come from; you need them. When I meet someone, I want his or her card.  Everyone I meet is […]

“Save the Date” Letters

It’s tempting to think that fancy online ads will attract executives to your next marketing event – chances are they will never even be seen. The likelihood of a business owner, CIO, or other decision maker clicking on a link to your next lunch & learn is slim.  Instead, try using a simple Save the […]