Multiplying Marketing Event Success

Are You Getting the Conversion Rates You Need At Lunch & Learn Marketing Events? I just returned from the Gold Coast – Florida. Not only was our conversion rate strong, something bigger happened, with the potential to double our success! (Thanks Eric Kiehn and the entire C&W Computers Team for hosting a wonderful event for […]

The Security Message That Works!

What Message Works Best With Execs? Having conducted dozens of lunch & learns over the past 10 years I can tell you what message works every time…there’s no question.  When I use the principles I laid out in The Event Marketing Success Kit – at least 50% of the the audience moves to the next […]

5 Reasons Executives Won’t Attend Your Lunch & Learn

I had several conversations with consulting company sales people yesterday regarding event planning.  By far, most lunch & learn events don’t appeal to business owners and executives.  They attract the IT and security people.  On the other hand, most of those I meet with tell me, they would like the business leaders there. Whether you […]

Building the List

Two of my children have started a business selling holiday baked goods (note: these are their pies!)  Valentines Day is right around the corner, so it’s a good time to be marketing chocolate and cookies, or anything family members might gravitate toward, to express appreciation to each other.  But how do my children build their […]

Cheesy HTML Ads

The first thing I do in the morning is delete the email that looks like spam.  Then I go back and read the things that require action.  Inadvertently, I end up deleting things that are actually not spam, in the same way I have tossed valid mail, including bills, into the trash while sorting through […]

When Event Marketing Flops…Its Costly

My favorite marketing platform is local events.  My first major lunch & learn came on the heels of moving from an IT position to a presales support role in the wide area networking (WAN) space.  A major manufacturer sponsored our meeting, the marketing was taken care of by our in-house marketing person, sales people were […]