Customer Conversion – Cisco Webinar Recap

How to Convert Prospects to Customers… This is the big issue.  Sales managers constantly ask me, “How can I find more great  sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” […]

Event Marketing Special Offer

Happy 4th of July –  three important things you don’t want to be without. 1. I’ve changed the pricing on my live event marketing audio program – get it today for just 99 cents!  (MP3) 2. You’ll also want to add the Event Marketing Field Guide…100 pages of step by step instructions that will basically […]

Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]

Cisco Webinar: Demand Generation Recap

“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data.  The event was held at the right time, with the right people, and at the right place and was a great success!  We had 74 people in attendance which represented 31 actual […]