Find out how to reignite your list before it goes completely cold.
You Can’t Afford to Ignore The Security Trends This Just May Be Your Biggest Growth Opportunity On Sept 18th Ingram Micro invited me to to present a security update to resellers. This is one of the most important messages you’ll see this year as you consider what to do to prepare for 2016. Don’t let […]
This week I’ve had the opportunity to work with several clients in person and through my coaching program on building their event marketing strategy. It doesn’t matter what size company you call on, or what verticals you might be focused on, mastering this process will help you take your business to the next level…rethink your […]
Based on some of the follow up questions I received following Wednesday’s Webex on Effective Demand Generation I thought it might be helpful to add these points: 0. Don’t let the irritated, over-worked executive frustrate you or stifle your marketing plans… 1. Marketing, while considered to be very artsy, is very scientific. Learn what motivates […]
My son asked me the other day, “Daddy, what happens when you run out of people to call?” What a great question for a 15 year old to be asking…this is the problem every sales person has at some point in their career. That’s what marketing is for! But how many companies really have their […]
How Did we Call on 100 Prospects at One Time? With the right presentation you can sell to hundreds of people at one time. Just this morning I met with nearly a hundred CIOs and executives in Charlotte, North Carolina. Most sales calls target one company, and most lunch-and-learns can hardly be considered sales calls. […]
Social networking is a great marketing tool; no doubt. Marketing events are equally as good…both require precise execution. Tomorrow I’ll be speaking to 40 decision makers in Richmond VA. These are largely new prospects – how did we get this audience and what will make tomorrow a success? Practice! The sponsoring company and I have […]