The Event Marketing Conversion Chart

This week I’ve had the opportunity to work with several clients in person and through my coaching program on building their event marketing strategy.  It doesn’t matter what size company you call on, or what verticals you might be focused on, mastering this process will help you take your business to the next level…rethink your […]

More Points from Wednesday’s Effective Demand Gen Webex

Based on some of the follow up questions I received following Wednesday’s Webex on Effective Demand Generation I thought it might be helpful to add these points: 0. Don’t let the irritated, over-worked executive frustrate you or stifle your marketing plans… 1. Marketing, while considered to be very artsy, is very scientific.  Learn what motivates […]

Success With Marketing Events

Social networking is a great marketing tool; no doubt.  Marketing events are equally as good…both require precise execution.  Tomorrow I’ll be speaking to 40 decision makers in Richmond VA.  These are largely new prospects – how did we get this audience and what will make tomorrow a success? Practice!  The sponsoring company and I have […]