Kicking Off Events – Day One

We’re kicking off day one of the Event Marketing workshop today…I’ve completed my new book: Event Marketing, 7 Steps to Profitability Using Lunch & Learns and Sales Events, and last night I was finishing up some slideware to be used in today’s opening session.  If you have not signed up – there is still time…here’s […]

JMF and Successful Demand Generation

I was talking with one of my clients this morning about Demand Generation follow-up.  After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps.  A quarter of the way through his list and so far, everyone […]

Why do Assessments?

Almost every reseller does assessments, and now, many manufacturers are not only doing them, but equipping their reseller community through partner program trainings, and portals, and the creation of assessment tools.  Why?  If you don’t understand the core reasons for doing an assessment, chances are you are wasting your time.   © 2010, David Stelzl