Cisco Webinar: Demand Generation Recap

“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data.  The event was held at the right time, with the right people, and at the right place and was a great success!  We had 74 people in attendance which represented 31 actual […]

Thanks to NetGain, Cisco, HP, Microsoft, and VMWare…

Thanks to NetGain, Cisco, HP, and VMWare for sponsoring yesterday’s business leader event in Cincinnati.  We had over 40 business leaders for this educational event… Eye Opening, Compelling, and Scary… Eye opening, compelling, and scary.  These are the comments I heard after sharing some of the growing threats I see coming our way in the […]

Announcing the Marketing Event Workshop!

My Next Workshop I mentioned last week that I was in the final stages of editing my new ebook, Event Marketing: 7 Steps to Profitability Using Lunch & Learns and Sales Events…I have also been working on a companion course which I am looking to schedule the week of Oct 8th (Online). As a special […]

JMF and Successful Demand Generation

I was talking with one of my clients this morning about Demand Generation follow-up.  After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps.  A quarter of the way through his list and so far, everyone […]

The Right Audience

Yesterday I wrote about speakers and who should speak to your customers and prospects in a demand generation event…What about the right Audience… A few years ago, I was scheduled to speak in Chicago at an executive breakfast.  I flew all night from southern California to make this event, almost got stuck in Philadelphia  (I […]