“We recently held an educational event with David Stelzl as our keynote speaker to explain the 7 Essential Mindsets of securing critical data. The event was held at the right time, with the right people, and at the right place and was a great success! We had 74 people in attendance which represented 31 actual […]
Thanks to NetGain, Cisco, HP, and VMWare for sponsoring yesterday’s business leader event in Cincinnati. We had over 40 business leaders for this educational event… Eye Opening, Compelling, and Scary… Eye opening, compelling, and scary. These are the comments I heard after sharing some of the growing threats I see coming our way in the […]
Here is it… I have set up my sign-up pages for two important events based on my new eBook, Event Marketing, 7 Secrets to Profitability Using Lunch & Learns and Sales Events. First – The Pre-Event Webinar There is a FREE pre-event at the end of September. There’s not cost, so all you have to […]
My Next Workshop I mentioned last week that I was in the final stages of editing my new ebook, Event Marketing: 7 Steps to Profitability Using Lunch & Learns and Sales Events…I have also been working on a companion course which I am looking to schedule the week of Oct 8th (Online). As a special […]
One of the most effective ways for resellers and channel partners to market demand generation events is by video. Using a video like the one below, resellers can contact those who have not responded in the past, giving them a taste of what they missed – it can also be used as a follow up for […]
I was talking with one of my clients this morning about Demand Generation follow-up. After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps. A quarter of the way through his list and so far, everyone […]
Yesterday I wrote about speakers and who should speak to your customers and prospects in a demand generation event…What about the right Audience… A few years ago, I was scheduled to speak in Chicago at an executive breakfast. I flew all night from southern California to make this event, almost got stuck in Philadelphia (I […]
Based on some of the follow up questions I received following Wednesday’s Webex on Effective Demand Generation I thought it might be helpful to add these points: 0. Don’t let the irritated, over-worked executive frustrate you or stifle your marketing plans… 1. Marketing, while considered to be very artsy, is very scientific. Learn what motivates […]
Join me this Wednesday at 12 Noon EST for a discussion on Effective Demand Generation and the use of security Assessments. This is part of a series I am doing – sponsored by Cisco Systems. There is no cost – you just need to sign up here (CLICK). Scroll down and to the right for […]
My favorite marketing platform is local events. My first major lunch & learn came on the heels of moving from an IT position to a presales support role in the wide area networking (WAN) space. A major manufacturer sponsored our meeting, the marketing was taken care of by our in-house marketing person, sales people were […]
