Reflections On Developing the Go-To Market Strategy

It’s not often that I get to Chicago and the weather is just right – low 70’s, low humidity, clear skys, and best of all, no traffic to or from the airport!  It’s been a productive week.  Some lessons from this week’s strategy meeting are in order… 1. It’s never about the product.  We spent […]

Your Fired!

My first exposure to a strong value proposition came on the heels of being fired from a great position.  As Vice President of a technology solutions firm I thought I had it made until one day, a number of bad things came together all at one time; the bomb was dropped right on my corner […]

Great Books Contribute to Great Sales Calls

Our last session in the Making Money with Security Class (Online) is tomorrow.  I’ve had some great interaction with attendees over email and some phone this week, and value the questions and ideas that will improve both of us.  Yesterday  I was asked, “What should I be reading?”  Here is a short list of some […]

The Aha from Yesterday’s Strategy Session

I returned from DC last night, having spent the day with a solution provider in the software space.  One thing  that stands out and is worth repeating here is the discovery of a profit multiplier.  According to Jim Collins, every company should have an economic engine, and most resellers can put more on the bottom […]

Google Changes Everything

My educated started with school, ended with Google I learned about Cobol programming, Fortran, 8-inch floppy drives, and outdated architectures at college.  I also learned how to cram for tests, gain the teachers favor, and correctly fill in scantron test sheets with a #2 pencil.  Eventually I graduated and needed a brain dump on relevant […]