Cisco Webinar Question: Why not Competitive Advantage?

A couple of attendees emailed questions regarding competitive advantage…following Wednesday’s Cisco sponsored webinar.  I thought it might be helpful to address this here: (Q) Why is Operational Efficiency or Risk Mitigation easier to sell than Competitive advantage? First, it’s important to note, I did not say you can’t sell using competitive advantage as your value […]

Best Buy: Another Marketing Lesson in the Making

Several people commented privately on yesterday’s blog post featuring the iPad…the writing is on the wall.  People like iPad, they like Apple, they like simple, mobile, easy to use, and the status of being an Apple user.  It’s cool to have an Apple…and as I attend sales  meetings and conferences as a speaker, those in […]

The iPad; A Case Study Not To Be Ignored

The Ipad – Here are some sound bites: (Source: Wall Street Journal) 1 year old 90% market share 14.8 million devices sold 9.5 Billion in revenue in one year! 200 Million Apple Accounts world wide And a new version out this month while the competition is still scrambling to compete with the first  release. Innovation […]

The iPad is Here

When little gadgets like the iPad command greater attention than just about anything you sell, the technology business is in trouble.  That is, unless you have something greater than the product to vend.  It was bad enough that half the emails I was receiving said they were sent from the iphone (which we Verizon customers […]