“Save the Date” Letters

It’s tempting to think that fancy online ads will attract executives to your next marketing event – chances are they will never even be seen. The likelihood of a business owner, CIO, or other decision maker clicking on a link to your next lunch & learn is slim.  Instead, try using a simple Save the […]

Filling Seats

Spring is here and it is the perfect time to be working on demand generation events to fill your summer pipeline.  I’m working with several companies right now on the invite process, with hopes of filling our room with quality people who have needs – whether the know it or not. The hardest part of […]