The Reseller Business Reimagined with A Real Value Proposition

What’s Your Value Proposition? Have You Ever Tested it With Customers? Or are you just going off what some other seemingly successful VAR is doing. This business is incestuous. Resellers meet with each other quarterly copying each other’s ideas without actually testing anything. It’s also deceptive.¬† The 1¬†million dollar reseller looks enviously to the 10 […]