Archives For ingram micro

Some Great Opportunities To Grow Your Business

First, this Thursday, Ingram Micro is sponsoring a free online workshop – Lead Magnets, How to Get Dozens of New Leads Every Quarter, Without Making Cold Calls.

Sign Up Here! (CLICK).

Second, the video above provides a summary of some great information I delivered over the past few months traveling around with the Check Point Software SMB team.  On this 30 minute video you’ll find an overview of strategies to transform your MSP business with security, providing a great foundation for the material I’ll be presenting on Thursday…hope to see you there. $1 HC Book Ad

Remember, you can get more detail by ordering The House & The Cloud – now for just $1.00 – for a limited time!

©2015, David Stelzl

 

Advertisements

Ingram Webinar ScreenYou Can’t Afford to Ignore The Security Trends

This Just May Be Your Biggest Growth Opportunity

On Sept 18th Ingram Micro invited me to to present a security update to resellers.  This is one of the most important messages you’ll see this year as you consider what to do to prepare for 2016. Don’t let the Q4 rush keep you from doing some serious planning.  The next 5 years of your business depend on it!

Replay the webinar right here  (CLICK).  << Access the webinar replay now…

Growth Opportunities:

  • Don’t forget, Ingram Micro, along with numerous security manufacturers including Websense, Bit9, Cisco, Fortinet, and more, are offering free seats from my Security Sales Mastery Program!  You can contact my team through this blog to find out if you’re business qualifies for these free seats.
  • Both Check Point Enterprise and Check Point SMB resellers may also qualify for Check Point Sponsored seats in the Security Sales Mastery Program – Contact us through this blog if you are a reseller, or are considering Check Point as a partner.
  • HIPAA Compliance! Do you work with businesses that must become and maintain HIPAA Compliance? This may seem out or reach, but it’s not.  If you’re interested in learning how you can build a strong HIPAA practice, contact my team. We have recently partnered with The Compliancy Group and can help you make the jump into this lucrative market!
  • Marketing Events Are More Successful Than Ever! Next Wednesday I will be presenting to 30 business leaders in the Mid Atlantic Area.  The sponsor, a local reseller, was able to attract 30 business leaders in about 4 weeks using our Marketing Success Kit.

© 2015, David Stelzl

Ingram MicroAre You Getting Through To New Prospects?

Yesterday I posted some strategies to find new customers using LinkedIn.  Having used this method myself for several months, I’ve been amazed at how much easier this is than trying to reach out to someone I don’t know by phone or email. It does work.  However, there’s a catch…

On May 21st, Ingram Micro is sponsoring an online workshop (Click to Register) where I’ll be addressing effective messaging used for prospecting – where I will be covering this in detail. If you want more clients, you need three things:

Understanding Your Market.  

This is your people group.  It’s the person you are reaching out to.  But knowing they run a small business, or serve as the CISO for a Fortune 500 is not enough.  We all have a target market – if we don’t define it properly, we end up with nothing. In fact, I was meeting with a guy not too long ago with this problem. When we first connected by phone he claimed to know just about everything there is to know about technology.  From his point of view he could sell any technology solution to just about any size or industry prospect. But when I asked him how many active clients he had, his answer was in the single digits!  It turns out that having a broad view of the market often leads to a watered down message.

Second, you need a Message.

This is what I’ll be spending most of my time on in the upcoming workshop. Every company pretends to have a message – the problem is they all sound the same. Good messaging meets a person where they are right now – then takes them to the place you need them to go. If your message isn’t built for a specific people group, it won’t move anyone to action.

Finally, there’s your media.

On a coaching call yesterday, with a well seasoned enterprise rep, we were reviewing this final step. It was an ah-ha moment. The sales person I was working with is successful, has a a well defined people group, and knows their message. As we worked through these concepts there was a sudden awakening! The media discussion brought in a bunch of new ideas. Email and phone are not your only choices. And some people respond better to one media over another. Finding out which one is important.  It’s also helpful to see how to turn something we all have, like a website, into a marketing tool. The truth is, most of the reseller websites out there are nothing more than a datasheet online.

Remember, If it doesn’t convert, its not marketing.

© 2015, David Stelzl

P.S. Don’t forget to sign up for the Ingram Micro Workshop: (Click to register)  – May 21st, 1:00 PM ET.

Just in case you missed this recent Ingram Micro sponsored program on Marketing….find out how to:

– Attract the right audience.

– Put together the right presentation.

– Choose the right speaker.

– Move your audience forward.

– Make 30 sales calls in one hour.

Here is the link:  INGRAM MICRO – w/ SECURITY SPEAKER, DAVID STELZL

© 2013, David Stelzl

 

Blog QR AdMarketing!  I just left a meeting early last week, talking with the president of a growing technology consulting firm – their number one issue: Marketing.  They have great people, strong sales, certifications, and great partner relationships, but no real marketing.  They have access to joint marketing funds like most resellers – but without a strong understanding of what makes a marketing program or event successful, it’s hard to move forward.  Without a plan, the sponsoring vendors tend to take control and the average lunch & learn program is doomed to failure.

Later this month I will be speaking on this very topic – Event Marketing (Sponsored by Ingram Micro).  This event is free – online through webex, all you need to do is sign up.  You can also get my new quick start guide at www.davidstelzl.com – side bar, right at the top.  It will take you through 7 key steps to setting up a successful event…I hope to see you there.

Here is the link:  CLICK.

LocksLast week Ingram Micro’s Physical Security Marketing Group sponsored a webinar going through the House & the Cloud model with particular emphasis on the physical security side.  You can replay this event right here:

WATCH THE INGRAM MICRO REPLAY!

Make the Move!

Make the Move!

Earlier this week Ingram Micro – distributor for all kinds of technology, sponsored a webinar on Moving From Vendor to Adviser – for it’s technology resellers.  In my book, I talk about at least 12 things resellers need to start doing if they want to remain relevant in the coming years. In this 50 Minute webinar I provide five key things to start doing and relate them to information security.

( CLICK TO LISTEN )

Summary:

  • Becoming a risk adviser to the companies you serve
  • Conducting effective demand generation programs (See my recent ebook on Event Marketing)
  • Implementing the secrets of high-priced consultants
  • Using value-based pricing strategies – no more block time or time and materials.
  • Redefining the way you approach the proposal process – writing great proposals that actually close business.

Also, make sure you have a copy of my book, The House & the Cloud – available on this blog sidebar for free – in PDF format.

© 2013, David Stelzl