Written by Dave Stelzl CISSPJune 28, 2016June 27, 2016

Stop the Digital Marketing Landfill

Everyone is Blocking Advertising Now Does That Mean Marketing Is Dead? No – it means bad marketing is dead. No one wants more pop-ups, more banner ads, or spam email. We’re all trying to get rid of that – including you and me! So where do we go from here? Sales People Need Marketing I […]

Written by Dave Stelzl CISSPMarch 22, 2013

Bangalore India Day Three: Business Case vs. Emotional Response

Is your business case enough to justify the sale? We completed our second day of systems engineering sales training in Bangalore India yesterday. On the first day (read about it here) I taught on security trends, identifying the need, accessing the right people, and building justifications through assessments (or a change in the discovery process). […]

High Tech Business Growth

The Blog – By David Stelzl

Tag: great marketing

Stop the Digital Marketing Landfill

Bangalore India Day Three: Business Case vs. Emotional Response