Writing Your Mission Statement in 15 Minutes

How long does it take to agree on a mission statement that works?  In today’s strategy meeting in Tampa, FL, I worked with a technology reseller on their Managed Services offering.  The first step was to establish a mission and vision statement for this new practice area – the mission should really be an extension […]

Reflections On Developing the Go-To Market Strategy

It’s not often that I get to Chicago and the weather is just right – low 70’s, low humidity, clear skys, and best of all, no traffic to or from the airport!  It’s been a productive week.  Some lessons from this week’s strategy meeting are in order… 1. It’s never about the product.  We spent […]

Chicago, Day Three – Marketing Strategy

It’s my last day in Chicago, at least for this week (I’ll be back next week).  Last night when I returned to my room I looked at the front page of the Wall Street Journal – Headline, Meet the Meeting  Killers.  Keep in mind, I’ve just spent 8 hours meeting with a group of business […]