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Day two of the RSA conference – what a great day.  I started off with breakfast in the Consierge lounge, meeting with RSA’s US Sales manager.  From there I navigated through a 5 minute hail storm on my way to deliver a keynote address to Cisco partners on ways to apply the concepts of educational marketing, assessments and discovery, as well as effective messaging in the security space (which was also accessible through Webex and recorded if you did not attend)o0. Spent a couple of hours working on some business in my room…

By the way, check out this room in the Marriott Marquis!  This is the place to set up a base camp.  I have a corner room overlooking the Expo center, that is about the size of  three rooms.  The hallway (a hallway in a hotel room!) pictured to the left heads down to my living room, bathroom on the right, and then out to a bar area with refrig and various entertainment accoutrements. Two giant flat screen TVs, three phones, and great service.  The only problem is, the internet service if very slow, so I’m using my Verizon 3G instead.

From there I attended a couple of receptions, most notably the Cisco reception, where I met with  security executives, gathered insights on product road maps for the coming 18 months, and reconnected with various clients, partners and manufactures.  A jam packed day and well worth being out here!

Here’s a shot of my living room…

 

 

 

 

 

 

 

© 2011, David Stelzl

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I arrived yesterday in time to visit the expo, attend sessions with Cisco, Palo Alto, Kaspersky and a few others, adding at least one new t-shirt to my collection.  The highlight of my trip out was sitting next to a mother holding her restless 1-year old, who spilled coffee on my sleeve, knocked the creamer onto the floor and almost into my shoe, kicked my leg for 5 and half hours, and insisted on resting his head on my arm most of the trip. What a great character building session this was!

Tomorrow I’ll be speaking on the topic of how to create new business opportunities using educational marketing programs and assessments…but first, time for a San Francisco pizza, which will probably be marginal at best.

View of the RSA Expo

San Francisco under cloudy skys