JMF and Successful Demand Generation

I was talking with one of my clients this morning about Demand Generation follow-up.  After inviting and presenting to over 40 potential buyers – executives who have both risk and liability, he is in the process of calling them to schedule next steps.  A quarter of the way through his list and so far, everyone […]

Balance urgency with strategy

I hope you are planning.  09 is right around the corner – spending all of your time on the urgent year end close may prove to be a mistake as the word recession continues to  appear in the local papers.  While your clients may be spending their budgets, I suspect budgets will be leaner and […]