Filling Seats

Spring is here and it is the perfect time to be working on demand generation events to fill your summer pipeline.  I’m working with several companies right now on the invite process, with hopes of filling our room with quality people who have needs – whether the know it or not. The hardest part of […]

More Points from Wednesday’s Effective Demand Gen Webex

Based on some of the follow up questions I received following Wednesday’s Webex on Effective Demand Generation I thought it might be helpful to add these points: 0. Don’t let the irritated, over-worked executive frustrate you or stifle your marketing plans… 1. Marketing, while considered to be very artsy, is very scientific.  Learn what motivates […]

Habit 2 Thinking – Seminars and Lunch & Learns

Continuing on with Habit 2 thinking, how does this apply with events and seminars? When I conduct Data@Risk seminars, I am presenting educational material to business leaders, helping them establish better business practices that will better serve their customers and protect their company’s intellectual capital.  This has value in and of itself, but it does […]

No time for boondoggles

No one has time for boondoggles, or for attending far away meetings, events, or sales calls without real purpose in mind.  However, many will attend conferences like the one I am speaking at tomorrow (Ingram Micro’s Network and Security Symposium) without taking full advantage of it.  Some things to keep in mind when making these […]

Life in the Balance

Despite a multitude of information on success, time management, and customer satisfaction; performance goes down the drain when life is out of balance.  Issues with marriage, kids, finances, and health quickly consume us when the balance of work and home is out of balance.  Four issues I’ve identified above, mainly: Health Marriage Children Finances are […]

Success With Marketing Events

Social networking is a great marketing tool; no doubt.  Marketing events are equally as good…both require precise execution.  Tomorrow I’ll be speaking to 40 decision makers in Richmond VA.  These are largely new prospects – how did we get this audience and what will make tomorrow a success? Practice!  The sponsoring company and I have […]