Customer Conversion – Cisco Webinar Recap

How to Convert Prospects to Customers… This is the big issue.  Sales managers constantly ask me, “How can I find more great  sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” […]

Event Marketing Success

Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is.  If you sell Cisco, you can sign up and […]

Event Marketing Special Offer

Happy 4th of July –  three important things you don’t want to be without. 1. I’ve changed the pricing on my live event marketing audio program – get it today for just 99 cents!  (MP3) 2. You’ll also want to add the Event Marketing Field Guide…100 pages of step by step instructions that will basically […]

Kill the Sacred Cows

          This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing.  Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]

The Event Marketing Conversion Chart

This week I’ve had the opportunity to work with several clients in person and through my coaching program on building their event marketing strategy.  It doesn’t matter what size company you call on, or what verticals you might be focused on, mastering this process will help you take your business to the next level…rethink your […]

Cisco Partners: Demand Generation Update w/ David Stelzl

Opportunity Here’s an opportunity for Cisco resellers to gain some important insights on building pipeline through Demand Generation.  This Thursday at 9:30 EST (that’s November 29th, 2012), Cisco will be hosting a “Quick Hit Briefing” focusing on demand generation and marketing activities in the SMB/Commercial space.  Don’t miss this – if you haven’t seen my […]