Do These 3 Things If You Want the Right People Attending Your Next Lunch & Learn.
3 Secrets to getting the right audience at your next lunch & learn.
Tag: event marketing
Customer Conversion – Cisco Webinar Recap
How to Convert Prospects to Customers… This is the big issue. Sales managers constantly ask me, “How can I find more great sales people?” While sales people continue to tell me, “Our company needs some marketing to attract new prospects.” Then I hear from marketing (speaking of their sales team), “They don’t use our stuff.” […]
Event Marketing Success
Marketing Success is a Formula Not an Event… My last three posts were videos describing different aspects of Marketing Events and marketing success. This Thursday I will be speaking to Cisco partners on how to Turn Prospects into Customers. That’s exactly what a marketing event is. If you sell Cisco, you can sign up and […]
Can You Really Get Decision Makers To Attend Your Event?
I’m getting ready to kick off today’s Making Money w/ Security workshop (online) in about an hour – but before leaving yesterday’s webinar on Event Marketing, I just had to comment on one of the comments I received after my presentation. One of the attendees wrote – “Not enough detail, it’s not as easy as […]
The New Demand Generation Quick Reference IDEA BOOK
We’re off to a busy week this week with a Cisco sponsored web event this afternoon, and kicking off my third Making Money w/ Security (and Managed Services) event tomorrow afternoon at 3 PM. As part of today’s web – with over 200 people signed up, I pulled together some of the most important concepts […]
Event Marketing Special Offer
Happy 4th of July – three important things you don’t want to be without. 1. I’ve changed the pricing on my live event marketing audio program – get it today for just 99 cents! (MP3) 2. You’ll also want to add the Event Marketing Field Guide…100 pages of step by step instructions that will basically […]
Kill the Sacred Cows
This morning I am preparing to speak to Cisco channel managers, account managers, and channel marketing. The topic – Event Marketing. Challenging Presuppositions Years ago Tim Ferriss, Author of The 4-Hour Work Week figured out how to accomplish more in a few hours than most of his sales colleagues could accomplish in an […]
