Archives For digital money

2016-07-25_13-25-41Digital Money, The Book

David Stelzl’s Latest Book

 

It’s been a busy summer. Some traveling, lots of work, and lots of writing. It’s all in preparation for the fall. Most of my fall will be spent in front of business leaders talking about security. Central to these presentations is my new book, Digital Money. I have conferences booked with CPA associations, banker’s associations, distributor conferences, and several exclusive executive lunch meetings hosted by resellers and technology manufactures. It’s all in an effort to create awareness – getting business leaders involved in their data security programs.

What is Digital Money?

You’ve heard of fintech and cybercurrencies – these are all related. But the data itself if worth a lot of money too…it’s all digital money. From bitcoin and blockchain to intellectual capital and trade secrets. Even your personal data – actually, that’s where it all starts.

I’ve been furiously writing since the start of the summer – the Digitalization Megatrend affectively changes everything we know about security, other than the fact that companies all around us are failing to keep their data secure. We should all know that. It’s in the paper every day.

The book should be out next month (August 2016)! I have my editors and internal team reviewing it now, and the artwork is in motion! What is this book about? Here are a few teasers…

  • Don’t like the word, Profiling? – Making decisions about someone based on what they look like is nothing compared to the data aggregation effort going on in the Net – Did you know that everything you do, including driving newer cars, is being recorded digitally? Everything from cookie syncing to fingerprint canvasing, all designed to understand everything there is to understand about you. You are absolutely being profiled.
  • Data aggregators know far more than your spouse will ever know about you. They know what you believe, how you think, what moves you, what convinces you, and how to get the most out of your bank account.  What’s worse, they will sell that information – and some of it is extremely private.
  • They know about your health, your morals, your politics, your fears, your finances, and how to manipulate you. If you’re wondering who you will vote for in November, there’s a computer out there that probably already knows…and the Russians just hacked the Democratic National Convention computers to get some of that intel. (Note: the GOP systems were hacked not long ago). Will there be voter fraud this year? Yes – you can count on it.  No doubt the winner will be determined by hackers…
  • Social engineering is bigger than ever.  If Mitnik had the kind of data available on individuals today, his hacking efforts would he netted millions more.

Data is Essentially Digital money – A Look at Business Security

Social Media is growing because of data aggregation. Facebook is worth about 75 Billion simply because of the intelligence they have on you. The more social media grows, the more promiscuous end-users become with data that used to be secret. And the more data that get’s aggregated, the more hackers can convince users to open doors.

In this book I take a hard look at the  trends – what hackers are up to, how the latest technology trends are opening doors, and how big data and deep machine learning are eating away at companies that don’t take the right steps.

This is not an IT book – it’s not technical. It’s about data, business, and leadership.  If businesses are going to be secure, the leaders must lead. The alternative is to delegate it to the government, letting them impose millions of expensive, ineffective regulations that will ultimately cost small businesses to the point of bankruptcy.

It’s time to get serious about security.

© 2016, David Stelzl

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morton

Small Business Owners in Dallas

Hosted by Howard Financial Consulting and IT Services…

This morning I’ll be speaking to small business owners at Morton’s Steakhouse in Dallas – an event sponsored by Howard Financial & IT Consulting Services.

Our goal: educating small business owners on what’s happening in the data world, and why security is more important than ever as we move forward in the Digital Megatrend.

In my research to complete Digital Money – the next book on the “To be published” list, I am more convinced than ever that small companies can no longer afford to treat security as a “Nice to have”.  It’s essential.

Not Just Any Security…

But not just any security – ransomware, corporate account takeover schemes (CATO), and the rampant theft of intellectual property are at an all time high, and growing fast. Having your Microsoft server patched, or running a clean backup are not the answer. You need both, but without a detection/response strategy in place, these companies are wide open to data loss and future business failure.

I can’t stress this enough…there has to be intelligent detection, and a solid – timed response plan. And having in internal IT person doing it, is no longer an option. This requires special skills and technology only available to enterprise fortune 500 companies – or through a special managed services offering provided by well equipped IT services companies.

Can They Afford This?

Will the small business owner spend the extra money, and make the extra effort to do these things? They will…these educational events continue to receive a strong response, because they put risk into business language.  When a business person hears the truth, in their own language, it does lead to action.

My fall is booked solid with events just like this, simply because business owners are recognizing the need to know…in the coming weeks I’ll be in San Jose, Helena Montana, Buffalo NY, Las Vegas, Richmond, Santa Ana, Denver,…it’s time to get this message out!

If we don’t carry the message forward, we can expect more expensive compliance laws, and more business failure.

If you are an IT Services Provider, it’s time to get on board… Start here with my book, The House & The Cloud <<< Click for more information.

 

networkThe Power of Data Aggregation

It’s All Part of Your Global Computer Profile

 

Don’t like the term PROFILING? Well, whether you like it or not, we are all being profiled.

In my new book, Digital Money (due out this summer – 2016), I uncover some of what is actually happening out there as your’s and my data is tracked, sold, aggregated, and used for both good and bad…put in the wrong hands, this can damage your business and personal life.

Your Car Knows More About You Than You Know About Your Car!

Take cars for instance – the new cars are just computers on wheels. This morning’s WSJ explains that your car (if you drive something fairly new), is collecting data. It knows (and records) where you go, how far you drive, how fast you drive, and even how much you weigh!

That data alone may not matter much to you…but there’s more.

What About Your Personal Life – How Personal Is It?

Data Aggregators are largely unknown companies that buy data from anywhere they can get it. Facebook, stores you shop, Google (sites you search or use), all of your purchases – in line-item detail, and anything that can be found online.

As examples, “Statlistics” – a company headquartered in the northeast, advertises lists of gay and lesbian adults and people suffering from bipolar disorders. These people may or may not have disclosed their alternate lifestyle, yet the computer knows, and is willing to sell that information to the right buyer.

Another one, “Paramount Lists” sells the names of people with alcohol, sexual, and gambling addictions as well as people desperate to get out of debt.

“Exact Data,” advertises lists of people who had a sexually transmitted disease, or who purchase pornography and sex toys. This data comes from stores and sites you browse or shop on.

Your data is collected and sold as another revenue stream – and you can assume that all of the stores you use, do this. That data, aggregated and analyzed against all of the other things you do, allows deep machine learning computers to predict, guess, and profile all kinds of things you had no intention of revealing. And it’s more accurate than you might think.

Security Is More Important Than Ever

Data importance is growing – and with it comes a much greater need to protect it! Are you in the security business? It’s the one major technology area that is not commoditizing…

P.S. Want to Learn More About How to Become a Serious Security Provider?  <<< You can start here for just $1.00 with my book, The House & The Cloud. I will even pay the shipping…. (CLICK to learn more).

blockchainBlock Chains, Cyber Currencies, and The Value of Data

Digital Money, my next book, should be out this summer!

If you’ve read Data@Risk, this is the update…for the past seven years resellers have used Data@Risk as a tool to educate business leaders (prospects and clients) on security, moving them to change their strategy. That was 2009.

It’s time for an update….

Money is going digital, but data is even more valuable. Disaster Recovery experts used to say, “People are a company’s most important asset.” While I agree – it’s also true that businesses act as if data is their most important asset. People can leave in mass, and even go on strike, and the company will likely recover. Lose your data, and the bankruptcy rate is high. Especially in the SMB markets.

This book explores security, including:

  • 7 Things your clients need to know about if they want their data to be safe. (Trends they don’t understand – but will be shocked to learn about.)
  • The one mistake every company seems to be making – one that is leading to failure after failure…and what to do about it.
  • Why just about every company must have a managed security program – no matter how small they are, and how to convince them to use yours.
  • Seven mindsets business leaders must adopt, and reinforce in their team members – if they plan to stay in business.
  • What to look for in an IT Services Provider, and why they can’t groom their own internal security experts (unless they are Fortune 500 or bigger). – a perfect introduction to your services! 

Stay tuned!  I’m in the final editing stages, and about to send it off for official editing…

PS. While you’re waiting, check out the Security Sales Mastery Training Program!  It’s online and chances are I can get you a sponsored seat (if you’re a reseller working with one of the major technology distributors!) <<< Click and we’ll get funding for you!

Digital Money

June 2, 2016 — Leave a comment

bitcoinAre You Following Cyber Currency Trends?

Not only is money becoming more digital – data is becoming more valuable. This is the topic of my new book, Digital Money, due out this summer! 

If you’ve wondered why my blog has been inconsistent this quarter – it’s because I’m heads down at my local Starbucks, writing this book. Fintech, bitcoin, data mining,…their all hot topics. In fact several organizations including banking associations and a recent CPA association have asked me to speak at their fall conferences this year – so the book has to be ready.

This is good news if you’re selling security or MSSP services. Why? Because people want more information.  As Matthew Dixon writes in his most recent book, The Challenger Customer, stop selling your product, and start helping people navigate through their real needs.  Help them come to consensus internally on how to solve their problems, and you’ll be the one helping them implement the solution.

It starts with the value of their data, followed by a discovery of just how vulnerable they are to – Operator error, ransomware, hackers, nation state attacks, and other threats against application availability and data theft or misuse.

©2016, David Stelzl

PS. Find out how to tackle this market if you sell technology, MSP, or MSSP services...Four of the worlds biggest technology distributors are offering sponsored training through my Security Sale Mastery Program – see if you qualify for a free seat….  (CLICK TO LEARN MORE).