Archives For demo

Is Webex a good tool for selling over the phone?

Some sales calls lend themselves to Webex or some other form of web collaboration software.  For the same reason I don’t really like PowerPoint for an initial sales call, when Webex is used to show PowerPoint on a long distance sales call, I find it takes away from the interactive experience I am looking for.  On the other hand, if you are at the point of demonstrating a software product (meaning you have a software product to sell), it may do the trick.

The secret to success is in knowing when and how to use it.  If you have a product you intend to demo, using Webex can be highly productive and cost effective.  Once again, shooting from the hip is bound to result in lost sales.  On the other hand, if your call is qualified, you have the right people on the call, and your product is attention grabbing in a demo, you have the foundation for success.  But you still need a well thought-out sales strategy.  Starting with success stories is the best way to go, then having already understood the company’s core needs, come prepared to demo just those attributes that matter.  Like radio, dead air time is dead.  It’s not like being there, so you can’t afford dead air while you navigate through countless software menus looking for something to show them.  In fact, in my opinion, sales teams that rely on these remote communication tools require more training and practice than those who sell in person.  Without the personal touch, your presentation must be executed flawlessly with a strong follow-up plan.

© 2011, David Stelzl

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Presenting by Phone

February 18, 2011 — Leave a comment

RSA is over and I’m headed home.  While here  I thought of one more important presentation topic, so continuing from the whiteboard and PowerPoint posts last week, here is an important add-on.

Sometimes you just can’t be there in person, so what do you do?  I am not a fan of cold calling when it comes to high-involvement selling, however learning to use the phone is key when it comes to saving time.  Especially when you cover a large geography.  I cover the world with just one rep – me.

Like most, I hate cold calling, but if the call is set up through email or a referral, it’s no longer cold.  The problem is, people lose their focus on the phone, so you can’t really present anything.  Keep your descriptions short, use a story to draw them in, and predict objections to staying on the phone.    But you need more.

Here’s a simple strategy that I’ve found to be effective.  Since most of the people I schedule a call with are sitting in front of their computer of laptop at the time of the call, taking them to a website that has been set up correctly (meaning it has good content and graphics) is a great way to engage emotionally.  I have descriptions of what I am doing with customer testimonies on the side bar.  Without having to set up Webex and do a slide show or demo, I am able to take them to a page that outlines or pictures what I am talking about.  This allows me to systematically walk through my value, filling in the gaps with a story or two, to show how I have delivered value to others.

Become great at phone selling and you’ll save an incredible amount of time.  An on-sight meeting may take two or three hours with travel, waiting, meeting, leaving, and driving back to the office, and that’s best case, in town.  The phone might take thirty minutes to an hour tops. And that’s only if they are really interested.

© 2011, David Stelzl