Yesterday I met with over 60 business leaders in Lexington Kentucky, representing more than 40 companies, along with NetGain Technologies and representatives from Cisco Systems…I shared with them some of my major concerns in the area of cyber security for the coming 12 months. Studies show that over 80% of small business leaders are not […]
Merry Christmas…this year for Christmas I want to give you my book on Event Marketing, 7 Secrets to Profitability…between now and Saturday, visit my store and use this coupon code: EVENTSWORK – and you’ll get the ebook for FREE. (Normally it’s $9.99). During the checkout process you will also be offered a great deal on […]
Opportunity Here’s an opportunity for Cisco resellers to gain some important insights on building pipeline through Demand Generation. This Thursday at 9:30 EST (that’s November 29th, 2012), Cisco will be hosting a “Quick Hit Briefing” focusing on demand generation and marketing activities in the SMB/Commercial space. Don’t miss this – if you haven’t seen my […]
Hopefully you were able to make today’s Event Marketing webinar – 7 Secrets to Profitability Using Lunch & Learns and Sales Events. In case you missed it, there will be a recording posted at some point soon…I want everyone to have this information before they do another event. Here’s a quick recap: Conversion First, we […]
It’s September 24th and a busy week has already started. I am back from my Milwaukee travels, and hitting the ground running. Don’t miss some of these important announcements: 1. First, you will want to make sure you are signed up for tomorrow’s webinar on Event Marketing. This is the Pre-Event I have been talking […]
If it’s urgent, it sells now. Medical emergencies don’t allow people to shop for the best price, the person in need just does it. That’s why I like using security as a wedge product or door opener. It demands attention when we can find something urgent; it might be a compelling event or an impending […]
It would seem that security people tend to gravitate to the sophisticated attacks; attacks that use clever technology, exploit some esoteric feature that was designed for ease of use but can now be used against the user…but more often than not, people are losing on the easy things. More than half of the lost data […]
My new book goes into great detail on this subject, as well as the upcoming webinar on Oct 14 – which is filling up fast: (CLICK) to sign up. One issue I bring up is the availability of funding – how many times have you been told, “We don’t have any money”, or “Our company […]
On Oct 14, at 1:00 PM EDT, I will be holding a complementary webinar (Webex)…there is limited seating on this – first come first serve. The program is meant for those interested in driving security and managed services related business – I will be presenting key concepts from my new book due out next month, […]
I love Seth Godin’s book, Permission Marketing. In my recent webinar on Gaining Access to Decision Makers, I recommended reading this in the context of demand generation events and selling with assessments. Gaining permission requires demonstrating value. In last week’s demand generation event we targeted business owners from the start (rather than going to IT). […]
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