Cisco Partners: Demand Generation Update w/ David Stelzl

Opportunity Here’s an opportunity for Cisco resellers to gain some important insights on building pipeline through Demand Generation.  This Thursday at 9:30 EST (that’s November 29th, 2012), Cisco will be hosting a “Quick Hit Briefing” focusing on demand generation and marketing activities in the SMB/Commercial space.  Don’t miss this – if you haven’t seen my […]

7 Secrets Webinar Recap…

Hopefully you were able to make today’s Event Marketing webinar – 7 Secrets to Profitability Using Lunch & Learns and Sales Events. In case you missed it, there will be a recording posted at some point soon…I want everyone to have this information before they do another event.  Here’s a quick recap: Conversion First, we […]

Several Things Happening This Week

It’s September 24th and a busy week has already started.  I am back from my Milwaukee travels, and hitting the ground running.  Don’t miss some of these important announcements: 1. First, you will want to make sure you are signed up for tomorrow’s webinar on Event Marketing.  This is the Pre-Event I have been talking […]

Great Marketing Depends on Urgency!

If it’s urgent, it sells now.  Medical emergencies don’t allow people to shop for the best price, the person in need just does it.  That’s why I like using security as a wedge product or door opener.  It demands attention when we can find something urgent; it might be a compelling event or an impending […]

Demand Generation – Making Marketing Work

On Oct 14, at 1:00 PM EDT,  I will be holding a complementary webinar (Webex)…there is limited seating on this – first come first serve.  The program is meant for those interested in driving security and managed services related business – I will be presenting key concepts from my new book due out next month, […]

Gaining Permission

I love Seth Godin’s book, Permission Marketing.  In my recent webinar on Gaining Access to Decision Makers, I recommended reading this in the context of demand generation events and selling with assessments. Gaining permission requires demonstrating value.  In last week’s demand generation event we targeted business owners from the start (rather than going to IT).  […]